Lead Response Automation — United Global Vanline
Shipped Feb – Apr 2026
United Global Van Line (UGVL), a household moving brokerage, needed its entire lead-to-deposit funnel to run on autopilot with zero tolerance for slow response or leads falling through the cracks. The original build fell short of that in three ways: voice, SMS, and voicemail automation were split across three disconnected outside vendors with no shared conversation history, every warm-transferred lead landed in the same ring group regardless of value, and stalled leads or underperforming agents could go unnoticed for a week or more.
Built With
GoHighLevel (GHL) 
Aloware Aloware AloAi 
Retell AI 
n8n 
Clover 
OpenAI 
Inventory Link API Project Overview
United Global Van Line (UGVL), a household moving brokerage, needed its entire lead-to-deposit funnel to run on autopilot with zero tolerance for slow response or leads falling through the cracks. The original build fell short of that in three ways: voice, SMS, and voicemail automation were split across three disconnected outside vendors with no shared conversation history, every warm-transferred lead landed in the same ring group regardless of value, and stalled leads or underperforming agents could go unnoticed for a week or more.
Built as a middleware-orchestrated stack with n8n connecting Go High Level, Aloware, Clover, and OpenAI across 13 workflows, the system now scores every lead on intake into a HOT/WARM/LOW temperature and routes it — through Aloware's own AloAi voice and text bots, GHL Voicemail Drop, and a human power dialer — into role-matched Senior, Junior, or Fresh ring groups within seconds, replacing three separate legacy vendors (Retell AI, Closebot, Slybroadcast) with one unified conversation thread per lead.
A daily nine-check funnel audit and a 3-minute HOT-lead safety net catch stalled leads automatically, OpenAI-scored calls roll up weekly into an agent role engine that promotes or demotes closers by revenue performance, and a three-workflow deposit chain runs quoting through Clover payment, booking, and refunds end to end — while a personalized Inventory Link, delivered in the very first automated text, gives leads something tangible before a human ever answers.
- Challenge
- United Global Van Line, a household moving brokerage, needed its entire lead-to-deposit funnel to run on autopilot with zero tolerance for slow response or leads falling through the cracks — but the original build had real gaps of its own. Voice, SMS, and voicemail automation were split across three separate outside vendors (Retell AI, Closebot, and Slybroadcast), each with its own credentials, webhooks, and billing, and — critically — its own conversation thread that Go High Level and human agents couldn't fully see. Every warm-transferred lead, whether a small local move or a high-value interstate relocation, landed in a single ring group containing every agent, so a Senior closer's time could easily go to a low-value lead while a high-value one waited. Leads could also silently stall at any pipeline stage — never blitzed, never quoted, a deposit asked but never paid — and agent performance issues could go unnoticed for a week or more. Getting a deposit "asked" didn't mean it was collected, and every collected deposit still needed to be reliably tied back to the right lead, agent, and pipeline stage, with refunds handled just as cleanly. And a lead's first real value only arrived once a human agent engaged, often minutes after intake.
- Solution
- Built as a middleware-orchestrated stack with n8n as the central nervous system connecting Go High Level (CRM system of record), Aloware (human power dialer and, after consolidation, the SMS/voice provider), Clover (deposit payments), OpenAI (call QA), and a dedicated Inventory Link API, 13 n8n workflows run the full lifecycle of a lead. All voice-bot, text-bot, and voicemail-drop functionality was consolidated onto Aloware, which the client already used as its human dialer platform: two purpose-built Aloware AloAi voice bots replaced Retell AI for business-hours outbound and after-hours inbound calls, two AloAi text bots replaced Closebot for business-hours and after-hours SMS, and Go High Level's native Voicemail Drop replaced Slybroadcast, with Aloware configured as GHL's SMS provider so every message lives in one unified thread. Every lead is scored on intake — move-date urgency, home size, move distance, and post-contact engagement — into a HOT/WARM/LOW temperature, and the single all-agent warm-transfer ring group was split into role-matched Senior/Junior/Fresh groups that the AloAi voice bot routes into by reading the lead's temperature at transfer time, so a HOT lead is guaranteed a Senior closer first. A two-tier oversight layer catches what managers used to have to notice themselves: a daily audit runs nine parallel checks against every pipeline stage's allowed time window and texts a manager a summary each morning, while a 3-minute HOT Lead Enforcement Monitor SMS-alerts a manager the moment a HOT-tagged lead sits uncalled in the dialer. On the agent side, OpenAI scores every recorded call against a rubric — confidence, urgency, objection handling, deposit ask, call control — rolled up weekly and fed into a role engine that promotes or demotes agents between Fresh, Junior, and Senior tiers based on 4- and 8-week revenue averages. A three-workflow deposit chain pulls a lead from the active dialer the moment a quote is given, computes the deposit amount (agent override, or 10% of quote with a $300 floor), creates a Clover hosted-checkout session and texts the payment link, then matches the payment webhook back to the CRM contact, moves the opportunity to Booked, and credits the agent's revenue scorecard — with a mirrored workflow handling refunds. And immediately after a new contact is created, the Inventory Link API generates a personalized moving-inventory link that's saved to the lead's record and delivered through the very first automated SMS, so the lead gets a tangible artifact before a human ever answers.
- Impact
- Three external vendor subscriptions and their separate credential/webhook surfaces were eliminated, replaced by one unified conversation thread per lead across voice, SMS, and voicemail. HOT leads are now guaranteed a Senior closer without any manual dispatching, funnel leaks and coaching-worthy calls surface automatically instead of relying on a manager to notice them, and deposit collection, refunds, and agent revenue crediting all reconcile themselves end to end with an auditable idempotency key on every request — turning a purely reactive, manually-monitored sales process into one that scores, routes, and polices itself.
Frequently Asked Questions
United Global Van Line's sales funnel had no room for slow response — every minute of delay before contacting a new lead lowers the odds of closing it, since customers are usually comparing several movers at once. Off-hours and on holidays, leads went unanswered entirely and were lost before a rep ever saw them, with no automatic way to route high-value leads to the most experienced closers or catch a lead stalling in the pipeline before it cost the business the deal.
Lead Response Automation — United Global Vanline was built with GoHighLevel (GHL), Aloware, Aloware AloAi, Retell AI, n8n, Clover, OpenAI, Inventory Link API.
This was built as commercial/client work, so the source code isn't publicly available. Get in touch to discuss the implementation.
It contacts a new lead within seconds of intake through an automated voice bot call, SMS, and ringless voicemail before routing it to a live human agent. Here, an Aloware AloAi voice bot call fires at T+30 seconds and the lead escalates into the human power-dialer queue by T+10 minutes if it hasn't converted.
n8n sits as middleware between the two, listening for CRM triggers — a new contact, a pipeline stage change, a tag update — and calling Aloware's API to start voice-bot calls, add leads to power-dialer ring groups, or sync call outcomes back into GHL as tags and stage changes, without a native integration between the platforms.
Every incoming lead is scored across move-date urgency, home size, move distance, and post-contact engagement into HOT (75+), WARM (50–74), or LOW (below 50). That score determines which ring group — and which tier of closer, Senior, Junior, or Fresh — the lead is routed to, so high-value leads reach the most experienced agents first.
The original build split outbound calls, inbound SMS, and voicemail drops across three separate vendors, each with its own credentials, webhooks, and conversation thread that GHL and agents couldn't fully see. Consolidating onto Aloware — already the client's human-dialer platform — cut three subscriptions down to one and put every voice call, text, and voicemail for a lead into a single unified thread.
Every recorded human sales call is transcribed and scored by OpenAI against a rubric covering speed and confidence, call control, urgency creation, objection handling, and whether a deposit was asked, producing a 0–100 score plus strengths, weaknesses, and coaching suggestions logged to the agent scorecard.
A weekly rollup feeds 4-week and 8-week revenue averages per agent into a role engine that automatically moves closers between Fresh, Junior, and Senior tiers, with each tier gaining access to progressively higher-value leads — replacing subjective, manual tier assignment with one tied directly to measured performance.
Moving a lead's pipeline stage to "Deposit Ask" triggers the deposit chain automatically: the amount is calculated from an agent override or 10% of the quote with a $300 floor, a Clover hosted-checkout link is texted to the lead, and a Clover webhook confirms payment, moves the opportunity to Booked, and credits the closing agent's revenue scorecard.
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